The Book
In this book, long-time consultant Jack Tesmer defines four clearly identifiable types of market environments: Kingdoms, Battlegrounds, Jungles and Frontiers. The requirements for survival and success differ markedly from one to the next. What works in one market may lead to disaster in another.
This groundbreaking work identifies these diverse market environments, acknowledges and describes their differences, and analyzes what specific attributes an organization needs to be successful in each. Described also are the four types of organizations:Ruler, Warrior, Hunter and Pioneer. This book helps identify an organization's current culture, analyze its current market, and develop a new and more effective alignment, either by encouraging organizational change or by promoting a shift to a different market environment.
An essential work for top corporate executives, any manager or entrepreneur will also appreciate the frameworks developed to help them make sense of the complexities and difficulties inherent in today's market.
Customer Reviews from Amazon
"Jack Tesmer has delivered the clear and concise guide to building successful businesses. I have always believed that products must be built to meet needs of a specific group of customers. Companies must organize to deliver products efficiently through the specific channels preferred by their target customers.
"In `The Perfect Business Match', Jack Tesmer defines the unique characteristics of four distinct market environments, the Frontier, the Jungle, the Battleground and the Kingdom. He identifies the organizational structures required to succeed in each market environment. This is just the beginning.
"Jack provides tools to assess where a firm's products compete and how the firm is organized. He then provides the roadmap necessary to change the firm in to create "The Perfect Business Match" between Market and Organization. He even includes the dynamic assessment tools necessary to keep firms and markets aligned in these ever-changing markets. The result can only be optimal success. Thanks, Jack!"
Tom Meyer
- - - - - - - - - -
"Your Perfect Business Match is an ideal supplement to the usual way we teach strategic management, using the traditional SWOT analysis together with the old 4 P's of the Marketing Mix, as well as generic and operational strategies, etc.
"I was glad also to see that, coming from 3M, you stressed that no normative opinion should be ascribed to any one particular management style. I taught the following four alliterative leadership styles that would seem to fit well into your book's paradigm:Commanding style . . . of Rulers of the Kingdom, Controlling style . . . of Warriors on the Battlefield, Communicating style . . . of Hunters in the Jungle, and Cheerleading style . . . of Pioneers on the Frontier.
"I found absolutely no apparent inconsistencies in your argumentation. Your book could, and I believe should, be very widely used as a supplement to case studies used in all Strategic Management courses, taught as both capstones at the undergraduate level of accredited Colleges of Business and at their MBA-level offerings. It should be widely used by undergraduates and graduates who enter the labor market. And finally, as an academician (now for over a decade), and as a former senior manager for most of my working years, I'm VERY impressed with everything written and EXTREMELY optimistic about its utility throughout universities' business schools."
David L. Christopherson, PhD G.R. Herberger Distinguished Professor of Business St. Cloud State University, St. Cloud, Minnesota.- - - - - - - - - -
"The book presents an useful way to think about your company's organization and how it fits with your markets. It shows how to determine if your organization is aligned with your market and what to do if it is not. His common sense, straight-forward approach makes organizational development understandable and doable."
T.E. EcksteinA MORE EXTENSIVE REVIEW
